I'm thinking about creating a Hugo theme with Microformats and Webmentions, ready for people to make their own IndieWeb site.
But I was investigating how the install process would be for Windows users .. and it's a lot. Short list candidates are 11ty and Hugo, 11ty straight up says you need to install Node/NPM and Hugo has you download binaries (which is only half the batttle).
After some thought, I think the best solution is to have people install Go (comes with a nice Windows MSI installer) and then have people use go install github.com/gohugoio/hugo@latest. The installation of Go and the bin directories will take care of all of the $PATH issues.
I'm also assuming most MacOS users will be more familiar with installing binaries or at least have some kind of package manager like brew.